Brad Lohrding_ vp | design director

With nearly 20 years of experience in virtually every aspect of product design, product innovation and interaction design, and 23 U.S. patents to his credit, you might think Brad has done it all. But you’d be wrong.

After receiving a MS in Product Design from Stanford University, and a BS in Computer Engineering from the University of New Mexico, Brad took a job in Interaction Design at the Volvo Concept Center, where he introduced ethnographic research and interface prototyping techniques that drove features in the Volvo Environmental Concept Car, S80, V70 and S60.

Several years later he shifted gears and joined Motorola, where he conducted global design research initiatives, designed mobile phones for Europe, Asia and North America, and developed advanced product concepts with a team of research engineers.

Before joining Polivka_Logan, Brad was Director of Experience Design at Sapient, delivering experience research and human interface designs for a Fortune 100 client.

Although he’s won numerous design awards, and been featured in all the right international design magazines and publications, his creative powers have never been fully appreciated in one arena. When he plugs in his electric guitar and begins to wail, grown men have been known to run away in terror. Alas, Brad’s goal of achieving rock stardom may never be realized.