Polivka_Logan est. 1960

design research_
integrating products into lives.

It’s the $64 million question. Why are some product designs embraced, while others vanish into obscurity? We think the answer has everything to do with how well the design team understands the product’s end user. By seeing the world through the eyes of the people we’re designing products for, and clearly understanding the use context, we’re able to design products that seamlessly integrate into lives.

Our core competencies include:

  • Contextual Inquiry
  • Ethnographic Studies
  • Journal Studies
  • Co-discovery Research
  • Persona Development
  • Experience Models
  • Innovation Workshops
  • Scenario Development
  • Trend Analysis